Obituary

Andrew Alex Limber (Limberopolous), 87, passed away June 26, 2023. Born in in LaPorte, Indiana, Andy moved with his parents to Phoenix in 1944, traveling the approximate 1,300 miles in a 1942 Packard sedan over fabled Route 66.

The first in his family to attend college, paying his way working at three different radio stations, Andy earned a B.A. degree in Journalism and Mass Communication in 1958 from then Arizona State College in Tempe. Early the following year, he was employed as a copywriter and Continuity Direction at KTVK-TV3.

Seeking someone with radio and television experience, the Arizona Army National Guard recruited Andy to be a Senior Information Specialist in its newly formed 123rd Public Information Detachment (Field Service). Serving with distinction for nearly five years, he received the Outstanding Guardsman Trophy in 1963, presented by then-Gov. Paul Fannin in ceremonies held at Fort Huachuca, Arizona.

On the civilian side, Andy advanced from Channel 3 to producer scriptwriter at Allen C. Reed Advertising, the “house” agency for Hallcraft Homes, one of Arizona’s Major home builders. Jeanne Metzger, the beautiful and highly poised spokesperson for Hallcraft, delivered Andy’s words so seamlessly that she did not appear to be reading from a television or radio script.

After five good years with Reed, Andy, founded his own ad agency in 1965. Starting with two clients, he struggled for a time, but eventually added more accounts, By 1972, The Limber Advertising Company, Inc., had grown into its own custom – designed office building in Phoenix.

For some of his clients, Andy successfully utilized celebrity spokespersons. Among them were Mickey Rooney, Jack Webb, Gary Collins, Joe Campanella, and William Holden. Working as a volunteer for a sports charity, Andy scripted public service television announcements for Major League Baseball players Harmon Killebrew, Duke Snyder, and Buddy Schultz.

Ending his near fifty year career in advertising, Andy was appointed Executive Director of the Arizona Business Council for Alcohol Education – the largest liquor law training organization in the state. In his later year, and not referring to himself as “retired,” Andy devoted himself to writing novels, completing three-foot page manuscripts, and working on a fourth at the time of his death.

Widowed twice, Andy Limber is survived by his daughter Toula Alexis (Paul), and his sons Alex (Jessica) and Jamie (Kim) as well as grandchildren Christopher, Alexander, Nicole, Mina, Andrew, Jason, and Mina Maria.